And don't be dismissive or get overly defensive. So be willing to change your position, especially when new information has been presented.ĭon't pretend to understand unclear feedback.Ĭlarify the problem this person is trying to address. People in your audience will know things you don't. So when you have exhausted all possibilities, remember this, you really haven't. Sometimes people offer solutions that are unworkable, but the problem they are addressing is totally valid. It's the whole point and clarify the problems the audience identify. If you are presenting, you are asking for feedback. Take all of it seriously even when you disagree. Try to entertain the mindset that there is no failure, only feedback. As designers, we feel vulnerable and exposed, painting our finest pictures and teeing them up to be torn to shreds. Try not to dive in to details and minutia before you clarify the bigger picture. What do they care about? Remember, your objectives include addressing theirs.

Identify the questions you need your audience to help you answer.Īnd understand the objectives of your audience. Try to imagine what succeeding looks like and work backwards from there.

What are your objectives for this presentation? Clarify your objectives.Īre you trying to get this work approved by your superiors or successfully communicate with engineers? Maybe you're pitching a new idea. So dear presenter, these are the key things you need to understand. Let's call it a toaster.Īnd really a presentation is just a mechanism to exchange information about that idea, to facilitate decisions and action one way or another, to make this thing fly or crash right back down to Earth. The thing we need to agree is good for our company, good for our customers, something that makes the world a slightly better place. And there is you, the audience, detectives of design crime, guardians of good sense, Draculas of deadlines, and captains of code.Īnd between us, there is this central idea. There is me, the presenter, the emotional designer consumed by this problem and the prettiness of it. Now when you really think about it, there are three fundamental parts to a presentation. Unfortunately, this year I can't show you too much of that, but I'm going to try and transmit to you the ten most important things I've learned about presenting design work in the next nine minutes or so. As a designer at Apple, I have to present design work all the time. And if we don't do that well, those ideas might die.Īll that hard work you did resigned to the depths of your hard drive.

In any presentation, we have to take this big and complex topic and explain it precisely. I still find them daunting.Īnd today, a presentation about how to present design work at WWDC. Design is hard but design presentations are way harder.

Apple company ppt